TATA NANO - Campaign

Tata Nano was a car mainly manufactured in order to make the middle class family have the privilege to travel in a car. A very lowly priced car. 
I thought of designing a wide range of ads explaining the features and user friendliness of the car.

  

  

Poster design & Hoarding Design

                              

COKE STUDIO

A  television program on MTV. The whole concept of Coke Studio was re living old songs in a newer way. 

A mix of Classy, Retro, Popular & New. 

Hoarding 1. 

The set of MTV is Red n Black. Keeping that in mind I thought of designing something 
suiting the same concept. 

Hoarding 2.

The same pattern just a change in look. I watermarked a few music related instruments and filled in colors that would give a retro feel. 

NATRAJ PENCILS

Natraj Pencils, a really old stationary manufacturing company. The idea required for this had to be very "Bang On". It had to leave an impact on the viewers. Which is what I tried doing.

Hoarding 1.

* I won an award for this for The Best Idea *

Hoarding 2.

Hoarding 3.

AWARENESS AGAINST CORRUPTION

The Increase in rate of corruption made me feel a need to make an awareness poster.

I am a music fan + when known songs come in form of a message the stay in your head for longer. This was my only reason to design this poster on the famous song "Kyun paisa paisa karti ho, kyun paise pe tum marti ho". I thought of issuing it in public interest by the successful music channel MTV.

Magazine Ad / Newspaper Ad

FASTRACK

A brand for the youth. Since the Brand Fastrack is loud, wild and open I tried an idea with the same. It's witty and convincing.

Magazine Ad

Magazine Ad

SHOOT - Mini Campaign

SHOOT - commonly known as Viagra (by Pfizer). I wanted to design a new name, look and feel for this particular Product. I wanted SHOOT to have the same fame as Viagra. Actually Viagra is just a brand, the name is Sildenafil Citrate.

The name itself says a lot about the benefits of the product. I tried to make is look and sound simple and not bold so as to seeing the situations of the customer asking for it at the medical. The color is blue as blue suggests Masculine.

 Hoarding Design

The best way to communicate the benefit of "SHOOT" while someone is passing in the car on the road. It is a medium of information and humour, trying to not make it explicit.

 

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Magazine Ad

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Newspaper Ad 

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Logo Designs

Big Bazaar - the first Impression of big bazaar is hustle-bustle, Crowd, Trolleys, lots of shopping, Lights etc. Keeping in mind all this I tried re-designing its logo.

Redesigned logo of Big Bazaar.

Option 4: Selected as a final.

A light green with yellow gives a flashy image in mind and black which is used for the trolley graphic is highlighted to show the real purpose of shopping and + the co relation to bazaar.

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Logo for a  Dental Clinic

The Dental Hub logo design. We tried to keep it highly simple. Using priminent colors like Red and Black. A nice shinny tooth and a dentist tool. Compact enough and informative for a logo.

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He is also known as a Smile Doctor. So keeping that in mind I thought of designing the above logo depicting a smile with the initial "D" of the Dental Hub.

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Logo for a yearly Quiz event/competition

IQuiz is a yearly quiz event/competition held by my uncle. He suggested that a yearly event like this should have a logo. So we sat down to mind map a perfect way in order to convey to the participants that they were up for a highly beneficial and intellectual Quiz.

IQuiz - The logo it self talks about the correct combination of IQ i.e. the Intelligence Quotient and Quiz. The colors too reflect a great meaning of the logo.

Blue - A calming effect. A calm head is always required to be at the top.

Green - Color of Victory, Win, Pride and confidence.

Even the logo of "The Quiz" suggests something, which is a Question. It is a logo type.

The Question Mark in form of  the letter Q, giving out the meaning itself.

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Logo for an Educational Foundation

Before i finalised the name "Abhyaas" as my foundation name, i had mind mapped as to what all is needed for an Educational Foundation.

In todays time we see a chest of hidden talents and each one excelling amazingly in their own mastered feild. So i thought of having a good mixer of all scope of talents.

I jotted down names like : "Gyaan" , "Ummeed" , "Shiksha" & "Abhyaas".

I chose Abhyaas, for a simple reason being that no matter how good one is at something Abhyaas = effort / hard work / dedication takes you at your own epitome of talent.

The word sounds heavy. Though the use of graphics and lots of color sets a balance. It's a mixer of hard work + fun.

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A DESIGNED CORPORATE PACKAGE

An entire stationery design project. The client for this project were Jewellers. Trying to keep the Elegance, Royalty & Richness of the Logo as well as of the business I thought I'd play more with the colors and execution in terms of the final output.

Calendar Designs

Our idea was to design a Personalised Wall calendar. So these were a couple of designs that were managed to be pented as options.

We created 3 options. Finally the 3rd option was chosen.

We used pastel colors. It gave an innocent look to the calendar as they wanted to put their 6th month old baby boys photographs in it. 

The idea behind the set of lines given below was to record the cute moments with the baby.

e.g. - on 6th january he said mumma for the first time.

The cherry on the top was that little graphic pacifier at the corner of the page enhancing the meaning of the work done

Then it was finally printed on A3 size Matt sheets with matte lamination and white wiro binding.

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After a nice and satisfying outcome of the Personalised Wall Calendar. I thought I would design a simple typo calendar.

Typo Calendar

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Hello Blog World

Hello everyone.
Feels good to be a part of the Blog World. I'll be putting up my Work, Designs, Ideas and Assignments too. If you like it Follow me & if you need me to design anything for you feel free to Email me :)

I'll appreciate if any of my designs are NOT used elsewhere without my permission.  :)



This is the beginning of my beginning. The most initial designs I created. These were "of that time" when I clicked UNDO instead of using ctrlZ :p

Still they list in my portfolio [some emotional relations I guess ;) ]

Catalogues options for a Pharmaceutical Company